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CBA LIVE 2026 โ€” Report Editor

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CBA LIVE 2026
ร—
Design Squads by Hibrids
Field Intelligence Report

What We Heard at CBA LIVE

๐Ÿ“
๐Ÿ‘ฅ ~1,800 attendees
๐Ÿ’ฌ conversations

CBA LIVE is the most important annual gathering of U.S. consumer banking leaders. Here is what the people actually building digital banking are navigating right now, and what it means for your team.

CBA LIVE 2026
CBA LIVE 2026
CBA LIVE 2026 panel
CBA LIVE 2026 session
CBA LIVE 2026 Design Squads

Why this report is worth your time

CBA LIVE brings together nearly 1,800 product, digital, and design leaders from banks across the country, from regional institutions to top-10 names. It is where the industry takes stock of where it is going. We attended sessions and spent three days in conversations on the side. Both gave us a fuller picture than either alone.

Whether you were there or not, this is for you. These are the patterns we kept hearing, the capacity pressures, the AI questions, the design gaps, distilled into insights you can apply to what your team is navigating right now. Take what is relevant and use it.

Design Squads provides embedded design teams to U.S. financial institutions. We work inside product and digital teams at banks to close the gap between what needs to be built and the capacity to build it well. We were at CBA LIVE to listen, learn, and understand what is keeping design and product leaders up at night.

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Thanks for the conversations.

Technology alone will not move this industry forward. AI alone will not create better experiences. It takes human understanding, strategic thinking, and great design to turn all of that into something that actually improves people's lives. That is exactly where we work.

At the end of the day, this is not just about banking. It is about helping people have their financial lives covered so they can live the rest of their lives with confidence, peace of mind, and freedom.

๐Ÿค 34 conversations with product and design leaders across U.S. banks
๐Ÿฆ Regional institutions to top-10 names represented
๐Ÿ“ Three days on the ground in San Diego
๐Ÿ’ก Five themes that kept coming up

This report was independently produced by Design Squads and is not affiliated with or endorsed by the Consumer Bankers Association.